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    Public Relations

    Mondays 13-15 VSR 005

    First lesson is on September 25th

    My office hours are Thursdays 9-11 by appointment only. Please contact me for an appointment: elizabethrose.sherman@unifi.it

     

    Course description: Given that most professional sectors depend on the promotion of goods, services, organizations, electoral campaigns, and tourism and that this field has grown and evolved exponentially with the rise of technology and globalization, language students will benefit from an overview of effective techniques used in English for fostering knowledge.

    This one semester course covers the history and basic principles of professional Public Relations and content creation.   Students will be using their oral and written skills individually and in small groups.  Elements of marketing, networking, and social media will be included in the overall scope. Case studies, campaigns and the related various text types used will be analyzed.  Particular attention will be given to the language used for persuasion and the different target audiences involved in this vast area of professional English.

    Many of the skills necessary for the working world are related to networking and problem-solving. This course aims to give students a chance to produce a public relations plan which is beneficial in any professional sector. They will be employing their English language written and oral skills during the production of this plan and presenting their ideas on how best to execute it.

    Students will be expected to complete written and oral homework tasks and to contribute to discussion in class. Final assessment will be written and oral.

     

     

     

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